049. Visionary Leadership: Crafting Your Vivid Vision
Instructor: Dirk Beveridge
Level of Complexity: Intermediate
9:45 AM - 11:15 AM
Many leaders throughout distribution get caught up in the day-today and lose sight of what is possible. Great leadership begins with vision. In his book, INNOVATE! How Successful Distributors Lead Change In Disruptive Times, Dirk Beveridge wrote “Without vision there is no change, transformation, and innovation.” As a leader it is incumbent upon you to clearly define a future reality - what you and your team are ultimately working towards. Your ability to craft a meaningful, inspiring, and relevant vision is the difference between stasis and change, plateauing and growth, triviality and significance.
Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.