Complete Story
10/12/2021
045. Visionary Leadership: Crafting Your Vivid Vision
Instructor: Dirk Beveridge
Level of Complexity: Intermediate
8:00 AM - 9:30 AM
Many leaders throughout distribution get caught up in the day-today and lose sight of what is possible. Great leadership begins with vision. In his book, INNOVATE! How Successful Distributors Lead Change In Disruptive Times, Dirk Beveridge wrote “Without vision there is no change, transformation, and innovation.” As a leader it is incumbent upon you to clearly define a future reality - what you and your team are ultimately working towards. Your ability to craft a meaningful, inspiring, and relevant vision is the difference between stasis and change, plateauing and growth, triviality and significance.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
