044. P.I.V.O.T. - Strategic & Tactical Leadership through a Crisis to Grow Your Business
Instructor: Mary Kelly, Ph.D., Commander, US Navy (ret)
Level of Complexity: Intermediate
8:00 AM - 9:30 AM
Participants get an overview of the current industry challenges, as well as strategic and tactical solutions that solve today's challenges. In addition to getting the 12-Month Business Success and Accountability Planner, everyone gets the Leader's Blind Spot Quiz, generating a personalized assessment that provides a comprehensive understanding of individualized strengths and areas to consider.
Do you know the 6 stages of responses during a crisis? When facing a crisis, most people remain in stages 1-4 of the 6 stages. This is normal and instinctive as people move to protect what is closest to them. There is a silver lining. Every crisis is a catalyst for innovation, creativity, invention, and advancement. This is why leaders have to be in stages 5 and 6. Stages 5 and 6 is where leaders find the opportunities.
In this engaging and entertaining program, Mary uses lessons from the Gulf Wars and 9-11 to get us through the painful aspects of our challenges, embrace change, and turn disruption into evolution. *How can we move our mindset into stages 5 and 6? *How do we brainstorm to find the opportunities? *How do we provide the right leadership that allows our people to thrive during adversity? *How do we encourage creative problem-solving to increase profitability?
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?