Complete Story
10/12/2021
040. Authentic Marketing
Presenter: Jeff Butler (New to UID)
Level of Complexity: Foundational
1:00 PM - 4:30 PM
In the age of rapid innovation, overcrowded platforms, and constantly shifting interests, marketers struggle to sell more than ever before. Many marketers are able to get their products in front of customers, but their target market simply does not buy. Why? Two reasons: generations have changing interests and templated marketing messages lack an authentic human touch. Jeff Butler, the author of The Authentic Workplace, capitalizes on how authenticity is becoming the new unique selling proposition. In this program, he shares compelling case studies and tangible examples. Authenticity is being used by cutting edge brands to move customers from a ‘maybe’ to a ‘yes’ through more personal videos, marketing copy, and unique forms of rapport building in direct sales.
Bookstore
The Credit Overlord's Guide to Credit & Collections
Thea Dudley
Being responsible for the credit and collections function in the construction industry is never any little kid's dream. But somebody's got to do it.
In The Credit Overlord's Guide to Credit & Collections, Thea Dudley presents an honest, open, and often hilarious account of her journey through opening contractors with credit lines, collecting, or chasing the payments, managing sales reps, teams and bosses.
Dudley shares her insights into succeeding in keeping your business cash flow moving while still salvaging the customer. She offers practical advice for protecting and collecting your money — written in plain, straightforward language that helps connects the dots. This is a must-read guide for anyone in the construction and building material industry.
