Complete Story
10/12/2021
040. Authentic Marketing
Presenter: Jeff Butler (New to UID)
Level of Complexity: Foundational
1:00 PM - 4:30 PM
In the age of rapid innovation, overcrowded platforms, and constantly shifting interests, marketers struggle to sell more than ever before. Many marketers are able to get their products in front of customers, but their target market simply does not buy. Why? Two reasons: generations have changing interests and templated marketing messages lack an authentic human touch. Jeff Butler, the author of The Authentic Workplace, capitalizes on how authenticity is becoming the new unique selling proposition. In this program, he shares compelling case studies and tangible examples. Authenticity is being used by cutting edge brands to move customers from a ‘maybe’ to a ‘yes’ through more personal videos, marketing copy, and unique forms of rapport building in direct sales.
Bookstore
Who Comes Next? Leadership Succession Planning Made Easy
Mary C. Kelly
Leaders leave. It's inevitable. It might even happen today. Are you prepared? Every organization needs a plan for leadership succession, but few leaders know how to start the process. WHO COMES NEXT? solves that problem and easily guides you through the steps of creating and implementing a viable succession plan.
This essential guidebook simplifies the process and gives you the tools you need to build and activate your leadership succession. You’ll find a comprehensive action plan, a library of all the tools needed to develop and sustain your plan, and a resource guide. You’ll learn how to:
- Communicate with customers about the change
- Identify talent gaps in your succession plan
- Decide which succession planning model to adapt
- Find the next generation of leadership within your organization
- Handle the unique emotional complexities of succession in a family-owned business
Whether you are part of a small, family business, a Fortune 500 company, or a non-profit, you need to start now by answering the question: WHO COMES NEXT?
