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10/12/2021

040. Authentic Marketing

Presenter: Jeff Butler (New to UID)

Level of Complexity: Foundational
1:00 PM - 4:30 PM

In the age of rapid innovation, overcrowded platforms, and constantly shifting interests, marketers struggle to sell more than ever before. Many marketers are able to get their products in front of customers, but their target market simply does not buy. Why? Two reasons: generations have changing interests and templated marketing messages lack an authentic human touch. Jeff Butler, the author of The Authentic Workplace, capitalizes on how authenticity is becoming the new unique selling proposition. In this program, he shares compelling case studies and tangible examples. Authenticity is being used by cutting edge brands to move customers from a ‘maybe’ to a ‘yes’ through more personal videos, marketing copy, and unique forms of rapport building in direct sales.

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Bookstore

Pricing Optimization: Striking the Right Balance for Margin Advantage

Pradip Krishnadevarajan, Senthil Gunasekaran, F. Barry Lawrence, Ph.D., Brijesh Rao

UID Book Store CoversForward-thinking wholesaler-distributors who strive for above-average returns in the “New Normal” by leveraging pricing optimization best practices that are rooted in sound analytics must read Pricing Optimization: Striking the Right Balance for Margin Advantage!

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