Complete Story
10/12/2021
040. Authentic Marketing
Presenter: Jeff Butler (New to UID)
Level of Complexity: Foundational
1:00 PM - 4:30 PM
In the age of rapid innovation, overcrowded platforms, and constantly shifting interests, marketers struggle to sell more than ever before. Many marketers are able to get their products in front of customers, but their target market simply does not buy. Why? Two reasons: generations have changing interests and templated marketing messages lack an authentic human touch. Jeff Butler, the author of The Authentic Workplace, capitalizes on how authenticity is becoming the new unique selling proposition. In this program, he shares compelling case studies and tangible examples. Authenticity is being used by cutting edge brands to move customers from a ‘maybe’ to a ‘yes’ through more personal videos, marketing copy, and unique forms of rapport building in direct sales.
Bookstore
Strategic Pricing For Distributors: Tools and Rules for Building Higher Margins
Brent Grover
Experience shows that most distributors are leaving at least two percentage points of gross trading margin on the table. This translates into 2% of total sales. Many companies can ultimately achieve more. The improvement is attainable fairly quickly and has proven to be sustainable. Two percent is the difference between mediocre profit results and stellar performance!
