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033. Winning the Talent War: How to Attract and Keep the Best Talent

Presenter: Jeff Butler (New to UID)

Level of Complexity: Foundational
8:00 AM - 11:30 AM

Have you ever struggled to recruit the right person for your team? And if you were able to find them, was it even more difficult to keep them? More than ever, talent is in peak demand and companies are having to completely change the way they view human capital to stay competitive. In this program, you will hear up-to-the-minute data and case studies presented by Jeff Butler on how organizations are winning the war for talent. Jeff has helped dozens of companies and seen unusual and groundbreaking ways to attract talent. Jeff has mapped out the complete recruiting life cycle. Each segment covers key areas where companies often lose their talent, ranging from mistakes in their recruiting process to failing accommodate changing workplace expectations. Leaders will learn both high-level theories as well as tactical strategies they can use to guide their teams to talent victories. 

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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century

Bob DeStefano

Olddognewclicks Sample 1Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?

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