Complete Story
10/07/2021
029. Creating a Winning Marketing Plan (New)
Presenter: Daniel McQuiston, Ph.D.
Level of Complexity: Foundational
8:00 AM - 11:30 AM
All successful businesses have a structured plan for marketing their products and services. Those firms who attempt to exist without such a plan are doomed to minimal success or even failure. In this session Dr. McQuiston outlines his 10-Step Marketing plan which all firms, large and small, can implement to increase their chances for success. Attendees will also participate in some exercises that will help them to develop their own marketing plan.
Bookstore
5 Fundamentals for the Wholesale Distribution Branch Manager
Jim Ambrose
This 5 Fundamentals for the Wholesale Distribution Branch Manager, Second Edition is the classic step-by-step guide to helping branch managers improve their business and leadership skills. “If winning means profitable market share and profitable market share growth, then developing the branch manager is essential to a company’s success,” he says.
