Complete Story
10/07/2021
011. Brand Harmony: Creating a Unified Customer Experience
Instructor: Steve Yastrow
Level of Complexity: Foundational
1:00 PM- 4:30 PM
How do you get customers to believe they will better off if they do business with your company? Not by telling them they will be better off – but by proving it! Customers commit to your company when all interactions they have with your company blend to tell one clear, integrated, compelling story about why working with your company is good for them. In this program, Steve Yastrow will share ideas from his book Brand Harmony, giving you a new way to look at your company’s marketing. Steve will show you how to create a unified customer experience that will help you find new customers and earn the dedicated loyalty and commitment of your existing customers. You’ll learn how to inspire all of your company’s employees to contribute to a unified brand experience, and how to communicate more effectively with your customers.
Bookstore
Achieving Effective Inventory Management – 6th Edition
Jon Schreibfeder
Achieving Effective Inventory Management, 6th Edition, based on our most recent research and up-to-date “best practices”, provides a complete guide for managing a large and often troublesome asset: inventory.
The economic challenges facing distributors today have resulted in EIM conducting a thorough review and update of the entire 5th edition. This update, coupled with discussions regarding the impact and adjustments that the current economic challenges have produced in all areas of inventory management, has produced our new 6th edition.
This book helps you achieve the goal of effective inventory management — to meet or exceed customers’ expectations of product availability with the amount of each item that will maximize your organization’s net profits or minimize its total inventory investment.
