Complete Story
01/11/2021
014. Building a Culture of Success: Leadership at All Levels
Instructor: Gail Alofsin
Level of Complexity: Intermediate
2:10-3:00 p.m.
Successful companies have one major thing in common – excellent managers and strong leaders. How do you build a culture of success irrespective of your title? Wherever you are on the “Leadership & Professional Development ladder,” this presentation is designed to assist you as you build and contribute to a culture of success. From communication and engagement to delegation and conflict resolution, you will depart with the information and tools you need cultivate or improve the characteristics, skills and vision to lead people. Leadership & Professional Development? It starts with YOU!
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
