Complete Story
01/11/2021
008. Sales Professional Negotiation & Tactical Defense
Instructor: Don Buttrey
Level of Complexity: Intermediate
4:10 – 5:00 p.m.
Objections will come. Sales professionals must be trained and ready to deal with them effectively. You need SELL Defense! Complaints are inevitable. Every company makes mistakes – it’s how our professionals interact with the customer that makes the difference. These negative experiences handled correctly, can actually solidify customer loyalty. You need SELL Defense! Negotiation Ploys requesting discounts and concessions will rear their ugly heads to anyone in your company who interacts with the customer. In order to protect margins and communicate your company value daily, it is imperative to respond effectively to negative interactions. This is a hands-on skill development workshop.
Bookstore
What's Your Plan? Smart Salesforce Compensation in Wholesale Distribution
Mike Marks and Mike Emerson
According to authors Mike Marks and Mike Emerson in their book, What’s Your Plan? Smart Salesforce Compensation in Wholesale Distribution, there is absolutely no relationship between your sales incentive plan and your likely gain or loss in market share.



