Complete Story
10/15/2020
036. The Modern Distributor: Its’ About Digital Transformation
Instructor: Andrew Johnson
Tuesday, March 16, 2021, 1:00 – 4:30 p.m.
Whether your company is looking at pulling the trigger on a new eCommerce platform, a ERP system, or discussing grand ideas like Industry 4.0, too many industrial distributors are falling prey to the temptation to swing for the innovation fences, attempting to hit an innovation homerun, inevitably striking out. This course will tackle the topic of innovation in practical terms with a discussion lead by a true practitioner with a desire to share his story and in so doing help other distributors find their way in the ever-changing landscape. We will explore what a digital distributor looks like and how this digital transformation may affect the structure, policies, and tactics of traditional distribution companies. Next we will pivot, taking a look to the future of Distribution and what goals we need to set for ourselves to stay competitive.
Andrew Johnson
Andrew, CEO of ShelfAware, is an entrepreneur, inventor, and business owner. Formerly the sales manager at the family distribution company, O-ring Sales & Service, he is now pursuing a new endeavor, a tech startup called ShelfAware, which is attempting to redefine industrial distribution by leveraging RFID technology, the internet, and the power of data. He is also lucky to work with his three equally talented and passionate brothers.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
