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004. Brand Harmony: Creating a Unified Customer Experience:

Instructor: Steve Yastrow

Sunday, March 14, 2021, 8:30 – 11:45 a.m.

How do you get customers to believe they will better off if they do business with your company? Not by telling them they will be better off – but by proving it! Customers commit to your company when all interactions they have with your company blend to tell one clear, integrated, compelling story about why working with your company is good for them. In this course, Steve will share ideas from his book Brand Harmony, giving you a new way to look at your company’s marketing. Steve will show you how to create a unified customer experience that will help you find new customers and earn the dedicated loyalty and commitment of your existing customers. You’ll learn how to inspire all of your company’s employees to contribute to a unified brand experience, and how to communicate more effectively with your customers.


Steve Yastrow

13Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention.” Seth Godin wrote that Ditch the Pitch “gives salespeople the courage to be human.”  Steve’s in-depth, real world experience advising hundreds of companies and organizations inform his practical, proven approach to driving business results. He has been a keynote speaker for more than 20 years, speaking to hundreds of organizations. He is a former senior marketing executive with Hyatt Hotels and is now president of his own consulting firm, Yastrow & Company.

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Strategic Pricing For Distributors: Tools and Rules for Building Higher Margins

Brent Grover

UID Book Store Covers

Experience shows that most distributors are leaving at least two percentage points of gross trading margin on the table. This translates into 2% of total sales. Many companies can ultimately achieve more. The improvement is attainable fairly quickly and has proven to be sustainable. Two percent is the difference between mediocre profit results and stellar performance!

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