Complete Story
10/15/2020
004. Brand Harmony: Creating a Unified Customer Experience:
Instructor: Steve Yastrow
Sunday, March 14, 2021, 8:30 – 11:45 a.m.
How do you get customers to believe they will better off if they do business with your company? Not by telling them they will be better off – but by proving it! Customers commit to your company when all interactions they have with your company blend to tell one clear, integrated, compelling story about why working with your company is good for them. In this course, Steve will share ideas from his book Brand Harmony, giving you a new way to look at your company’s marketing. Steve will show you how to create a unified customer experience that will help you find new customers and earn the dedicated loyalty and commitment of your existing customers. You’ll learn how to inspire all of your company’s employees to contribute to a unified brand experience, and how to communicate more effectively with your customers.
Steve Yastrow
Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention.” Seth Godin wrote that Ditch the Pitch “gives salespeople the courage to be human.” Steve’s in-depth, real world experience advising hundreds of companies and organizations inform his practical, proven approach to driving business results. He has been a keynote speaker for more than 20 years, speaking to hundreds of organizations. He is a former senior marketing executive with Hyatt Hotels and is now president of his own consulting firm, Yastrow & Company.
Bookstore
Value-Added Selling (4th Edition)
Paul Reilly & Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.
