Complete Story
10/15/2020
004. Brand Harmony: Creating a Unified Customer Experience:
Instructor: Steve Yastrow
Sunday, March 14, 2021, 8:30 – 11:45 a.m.
How do you get customers to believe they will better off if they do business with your company? Not by telling them they will be better off – but by proving it! Customers commit to your company when all interactions they have with your company blend to tell one clear, integrated, compelling story about why working with your company is good for them. In this course, Steve will share ideas from his book Brand Harmony, giving you a new way to look at your company’s marketing. Steve will show you how to create a unified customer experience that will help you find new customers and earn the dedicated loyalty and commitment of your existing customers. You’ll learn how to inspire all of your company’s employees to contribute to a unified brand experience, and how to communicate more effectively with your customers.
Steve Yastrow
Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention.” Seth Godin wrote that Ditch the Pitch “gives salespeople the courage to be human.” Steve’s in-depth, real world experience advising hundreds of companies and organizations inform his practical, proven approach to driving business results. He has been a keynote speaker for more than 20 years, speaking to hundreds of organizations. He is a former senior marketing executive with Hyatt Hotels and is now president of his own consulting firm, Yastrow & Company.
Bookstore
Rapid Teamwork
Sean Glaze
In modern organizations, there seems to be a revolving door of new projects and new teammates. The challenge is seldom about strategy. Leaders struggle because they don’t have a process for bringing diverse individuals together as a collaborative team.
Rapid Teamwork tells the story of Greg Sharpe, a manager whose team has been underachieving and struggling with a few issues.
What he and his executive team experience during an unusual rafting retreat is a lesson on how to become a more productive team quickly – creating a more unified workforce.
