Complete Story
10/15/2020
016. Building A Sales EQ & IQ Sales Playbook to Create Sustainable Sales Results
Instructor: Colleen Stanley
Monday, March 16, 2021, 8:00 – 11:30 a.m. - The sales department is often the last department in the company to be systematized. Many organizations do not have the right infrastructure in place to scale predictable and profitable revenue. There’s no unified sales approach, forcing each salesperson to develop and run their own sales playbook. Lack of process makes coaching and duplication of best sales practices impossible, leading to slow revenue growth. In this workshop, sales managers learn how to create a customized sales playbook for their organization. The result is increased sales, in less time, with the right type of customers.
Colleen is president and founder of SalesLeadership a sales development firm. She is the author of Emotional Intelligence For Sales Success, now published in six languages. Her newest book, Emotional Intelligence For Sales Leadership, will be published in May 2020, by Harper Collins.
Prior to starting her own firm, Colleen was Vice President of Sales for Varsity Spirit Corporation, a manufacturing,and distribution company. She led a team of 130 salespeople and seven regional sales managers. Her interactive, high-energy, thought-provoking teaching style creates a learning environment of fun and execution.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
