10/15/2020

015. What Really Matters…for Executive Leadership

Instructor: Joe Ellers

Monday, March 15, 2021, 8:00 – 11:30 a.m.

The recent social and economic crises which have gripped the world have only strengthened the need for clarity at the top levels of every organization. Possibly the most important question facing every business leader is the question: Where do I focus the efforts of our organization? In this course, we will look at the specific areas where both clarity and cohesion are required to overcome current obstacles: Strategy, Goals, Metrics, Structure, People, Reward Systems, Policies, Processes and Procedures, Resources, Culture, and Consistency.

Joseph Ellers

Joe began his sales career in 1978 and sales management responsibilities in 1984. In his career, he has worked with manufacturers, reps, and distribution. His company, Palmetto Associates, has worked with over 1700 customers throughout the world. He has worked with many of the major trade associations and is a long-time faculty member with UID.

He has authored the following books: The Sales Manager’s Handbook; The Best Distribution Sales Book Ever; and Market-Driven Manufacturing (with F. Paul Clipp); along with a handful of history and fiction works.

Ellers has also written numerous articles for such publications as Textile Manufacturing, Quality Digest, Bobbin, Southern Purchaser, Networker, Electronic Distribution Today, Better Repping, The PT Distributor and Tradeshow Week as well as several training programs for the National Management Association.