Colleen is president and founder of SalesLeadership a sales development firm. She is the author of Emotional Intelligence For Sales Success, now published in six languages. Her newest book, Emotional Intelligence For Sales Leadership, will be published in May, 2020, by Harper Collins.
Prior to starting her own firm, Colleen was Vice President of Sales for Varsity Spirit Corporation, a manufacturing and distribution company. She led a team of 130 salespeople and seven regional sales managers. Her interactive, high energy, thought provoking teaching style creates a learning environment of fun and execution.
Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.