028 B2B Branding Strategies for the 2020’s
Presenter: Dan Horan
Date: Monday, March 9, 2020
Time: 1:00-4:30 pm
Level of Complexity: Intermediate
Course Description: This interactive course will dive into four aspects of B2B brand strategy, including 1) The foundational elements of a brand, 2) Good and bad branding practices, 3) Creating and building an intentional brand and 4) Effectively maintaining an existing brand. Attendees will learn a simple, team-oriented approach to brand consistency that builds loyal, more profitable customers. They will also work in teams and be guided through a pragmatic approach to narrow the gap between their current brand and ideal brand.
- Learn the fundamentals of branding for B2B companies
- Understand the many factors involved with creating and maintaining a strong and effective brand
- Initiate the process of strengthening their current brand by defining existing brand attributes and identifying opportunities for improvement
Dan Horan is Senior Associate at IRCG. Joining in 2016, Dan brings his expertise in sales, marketing, branding and business strategy to the IRCG team.
In his career, Dan has worked with a wide range of B2B and B2C companies – from family owned to Fortune 500 – leading multidisciplinary teams as they develop and implement holistic marketing and strategic plans.
F. Barry Lawrence, Ph.D., Senthil Gunasekaran, Pradip Krishnadevarajan
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