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10/11/2019

028 B2B Branding Strategies for the 2020’s

Presenter: Dan Horan

Date: Monday, March 9, 2020

Time: 1:00-4:30 pm

Level of Complexity:
Intermediate

Course Description: This interactive course will dive into four aspects of B2B brand strategy, including 1) The foundational elements of a brand, 2) Good and bad branding practices, 3) Creating and building an intentional brand and 4) Effectively maintaining an existing brand. Attendees will learn a simple, team-oriented approach to brand consistency that builds loyal, more profitable customers. They will also work in teams and be guided through a pragmatic approach to narrow the gap between their current brand and ideal brand.

Learning Objectives:

  • Learn the fundamentals of branding for B2B companies
  • Understand the many factors involved with creating and maintaining a strong and effective brand
  • Initiate the process of strengthening their current brand by defining existing brand attributes and identifying opportunities for improvement

headshotDan Horan

Dan Horan is Senior Associate at IRCG. Joining in 2016, Dan brings his expertise in sales, marketing, branding and business strategy to the IRCG team. 

In his career, Dan has worked with a wide range of B2B and B2C companies – from family owned to Fortune 500 – leading multidisciplinary teams as they develop and implement holistic marketing and strategic plans.

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Working at Cross-Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully

Mike Marks

UID Book Store CoversIt takes a long time to develop good distributor-supplier relationships; unfortunately, it only takes a short time to destroy them. Best seller Working at Cross-Purposes, written by Mike Marks, Tim Horan, and Mike Emerson, takes a look at what really drives these relationships, how often they go bad, and why. 

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