Complete Story
10/11/2019
044 Distribution Marketing That Drives Sales Results
Presenter: Ian Heller
Date: Wednesday, March 11, 2020
Time: 8:00-11:30 am
Level of Complexity: Intermediate
Course Description: Professional marketers working in distribution companies often feel underappreciated, unempowered or even ignored by other departments like sales and finance. In many companies, the marketing department struggles to earn resources, find ways to add value and demonstrate measurable ongoing impact.\
Learning Objectives:
- Challenge your paradigms about distribution marketing
- Tell you how to win over your counterparts in sales
- Give you specific actions you can take to prove the value of marketing
- Help you understand how your own decisions, actions and behaviors may need to change to achieve marketing success in a distribution company
Ian Heller
Ian has been the President and COO of Modern Distribution Management since 2017. For more than 50 years, MDM has been a source of thought leadership, news and data for the wholesale distribution industry.
Bookstore
Effective Sales Incentive Design for Distributors: What’s the Right Plan?
Mike Emerson, Steve Deist
Effective Sales Incentive Design for Distributors: What’s the Right Plan? is designed for top wholesale distribution executives and sales managers who are looking for the answer to this question: “How can I get my sales reps to just do what I want them to do?”
