Complete Story
10/11/2019
051 AI, Marketplaces and Millennials: Handling Distribution Disruption
Presenter: Ian Heller
Date: Wednesday, March 11, 2020
Time: 1:00-4:30 pm
Level of Complexity: Advanced
Course Description: We’ll investigate three, interrelated, macro trends that are fundamentally transforming the distribution marketplace, learn how they will affect individual firms, and explore how industry leaders should respond: The Rise of Millennials; The Rise of Artificial Intelligence; and The Rise of Marketplaces.
Learning Objectives:
- Explore how marketplaces make money
- Explain how risks evolve over time
- Properly frame tough strategic decisions in a new competitive environment
Ian Heller
Ian has been the President and COO of Modern Distribution Management since 2017. For more than 50 years, MDM has been a source of thought leadership, news and data for the wholesale distribution industry.
Previously, Ian served in executive roles in e-commerce and marketing at HD Supply - Construction and Industrial, Corporate Express, Newark Electronics, GE Capital Rail and Grainger. Ian was also the founder and Senior Partner at Real Results Marketing.
Ian holds an MBA from the Kellogg School of Management at Northwestern University.
Bookstore
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution
Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.
