How to Transform Workplace Culture Into Your Greatest Competitive Advantage Based on Todd's newly published fourth book on sales culture, this high-energy, thought-provoking keynote asks the question that will set your organization apart from the competition: Is your culture profitable? Without a strong culture, even the most brilliant business strategy will struggle to thrive. In distribution and supply chain, where collaboration across departments, vendor relationships, and customer partnerships are critical, culture isn't just a "nice-to-have"—it's your competitive edge. Todd takes the audience beyond number metrics and KPIs on a journey of leading in culture, showing how every action influences colleagues, clients, and the business's overall health.