Mark Dancer is a leading authority on business innovation and digital transformation. Mark founded the Network for Business Innovation to strengthen the practice and impact of business innovation through awareness, advocacy, and research. As Fellow for the NAW Institute for Distribution Excellence, Mark works to help leaders create customer innovations as they compete with disruption from online marketplaces, globalization, and other market-changing developments.
Mark is a frequent speaker, workshop facilitator, and author. Drawing on leading-edge research, creative insights, and practical experience, Mark helps innovators develop foresight, build visions, and achieve goals. His work draws on 30 years of experience in channel strategy, business planning, and execution across global markets as well as sectors including commercial, industrial, technology, services, construction, food and beverage, and automotive sectors, and more. He is the author of five previous NAW publications: Creating Innovations and Shaping the Future of Business: A Look at Commerce, Technology and Human Forces in Distribution; CEO Insights on Innovating the Distributor for the Digital Age (www.naw.org/ceoinsights; Getting Results From Your Digital Investments; Becoming a Digital Distributor: Strategies and Tools That Create Value; and Getting the Most Out of CRM: Best Practices for Wholesaler-Distributors. Mark also writes Distributors in the Digital Era, an ongoing series on the NAW Blog Distributing Ideas.
Mark is a graduate of the U.S. Naval Academy and the Kellogg School of Management at Northwestern University.