Lisa Ryan, CSP, helps organizations develop employee engagement strategies that keep their top talent from becoming someone else’s. Lisa is a Certified Speaking Professional and best-selling author of ten books, including “Manufacturing Engagement: 98 Proven Strategies to Attract and Retain Your Industry’s Top Talent.” During her twenty-plus year sales career, Lisa spent 13 years in industrial distribution, including seven years in the welding industry – and yes, she does weld. Lisa is a proud Cleveland native and received her MBA from Cleveland State University. She has been blissfully married to Scott since 1996 and they are the proud parents of two very spoiled cats.
F. Barry Lawrence, Ph.D., Pradip Krishnadevarajan, Senthil Gunasekaran
Best-in-class distributors categorize customers based on various factors, but customer stratification has long been an unexplored area for most distribution companies. Not anymore. At last, that gap is filled by this first-of-its-kind research study, Customer Stratification: Best Practices for Boosting Profitability.