(this is an afternoon course, you will need to select a morning course as well)
Distributors and manufacturers understand the importance of online marketing for their current and future success. Unfortunately, most have only achieved modest success from their online marketing investments. What they are missing is the proven formula for success and this session will show you how to implement the 7 key elements of a successful B2B online marketing strategy.
You will learn a proven approach to harness the power of an integrated marketing system including: a results-focused strategy, content marketing, search engine marketing, a customer-focused website, social media marketing, email marketing and web analytics. This system will continually generate new sales, increase business from existing customers and maximize the return from your marketing investments.