020. Big Data Analytics For Wholesale-Distributor
Instructor: J. Michael Marks
Monday, March 11, 2019
1:00 pm – 4:30 pm
(this is an afternoon course, you will need to select a morning course as well)
Full Course Description:
This course is focused on practical examples and useful models to improve decision making with big data for today’s distributor. It is about how to start, not theory, and it does not require a new software package to play. Part one starts with a list of challenges and how to mine and analyze data to gain insight. There will be a focus on generating organic growth. Part two is to help discern what customers have been telling you by their actions and transaction history. Gaining insight provides opportunities to improve the customer experience.