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015. Digital Commerce > eCommerce: How to Grow Top Line Via Owned, Paid and Earned Channels (afternoon)

Instructor: Ken Novak

Level of Complexity: Intermediate/Advanced
2:00 PM - 4:30 PM

Are you generating at least 5% of top-line revenue via digital transaction channels like your website, marketplaces, punchout catalogs and eProcurment? If not, why? You have invested in technology. You have invested in Managers, Directors, and contractors to manage the technology. But…you are dissatisfied with the ROI. This workshop has one help OEMs and Distributors build an operational roadmap of top-line revenue growth that prioritizes maximizing margins.

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