042. Marketing Strategies
Instructor: Steve Deist
Wednesday, March 14, 2018
8:00 am – 11:30 am
(this is a morning course, you will need to select an afternoon course as well)
Full Course Description:
This course will cover the fundamentals of marketing, and how to develop and execute a market based strategy. Key topics include: market sizing and opportunity assessment; segmentation, targeting and positioning (STP); setting corporate priorities based on market gaps; and the role of a true product marketing function within a distribution firm. The course will include a deep dive into using multiple sales channels and structures, including traditional outside and inside sales, hybrid sales reps, tele-sales, specialists, "wholetailing" and web based sales and marketing functions. The content is based on the instructor's extensive real-world experience working with world-class distributors and manufacturers.
Who Should Attend:
Marketing and product management staff (all levels), Sales and customer service managers and executives, senior executives and officers including CEOs, CFOs, CSOs and COOs.
The course is aimed primarily at distributors, but manufacturers may find many of the concepts applicable and will learn a great deal about distributor sales and marketing best practices
1. A powerful technique for uncovering what really drives customer behavior that you could never learn from your sales force.
2. Methods to ensure that your sales and marketing resources, including staff, investments in technology, and even sales calls, are targeted at the best opportunities in the market.
3. How to end the "blizzard" of competing, conflicting and confusing corporate initiatives so that your company can focus on getting the critical things 100% done.
Overall Rating: 4.6/5
“Some unique ways to look at market segmentation” – VP Southwest
“Very knowledgeable instructor, very informative” – Branch Manager
“Great information that must be considered for the next generation to lead with” – Outside Sales
“Was beneficial to both distribution and manufacturing. . .good tools for either of these to use in planning strategies for growth” – Sales Manager
“Great course. Loved the instructor. He was funny, kept our attention and spoke very well” – Account Manager
At the end of each session we asked the attendees to review and rate each course. These reviews are anonymous so we can only provide their job titles. Ratings are based upon the benefit of the course, quality of the course, instructor expertise, ability to communicate and quality of visual aids and are rated on a scale of 1-5.